MONTE CARLO, Monaco (May 2, 2016)- The World MMA Association (WMMAA) was well represented by Senior Vice President Alexander Engelhardt at the recent ground-breaking event, Bellator Oktagon, at Pala Alpitour in Torino, Italy.
Bellator Oktagon was a co-promotion between Bellator MMA and Oktagon Kickboxing, featuring MMA and kickboxing fights.
In addition to watching Bellator’s first event ever held outside of the United States, productive meetings were held in private Italian lounges during a three-day stretch between many of the greatest worldwide exponents in the MMA sports industry, including Engelhardt, UFC Hall-of-Famer Royce Gracie and Oktagon Kickboxing president Paulo Biotti.
Engelhardt has been a driving force in terms of promoting MMA, as well as Combat Sports in general, to help bridge the sport and promotions. He is a passionate advocate of more power for federations in order to support and regulate the sport, in addition to getting blue-chip sponsors into market campaigns.
“Biotti is well known within the world of mixed martial arts and combat sports as a host/presenter of several television broadcasts of martial arts and extreme sports for Red Bull,” Engelhardt said. “He’s also a Professor of a Master course of advanced communications and media innovation at the IULM University in Milan. Paolo has been one of the greatest gurus of sports marketing and TV on an international level for the last 20 years with whom it was possible to exchange ideas of new innovative solutions regarding the promotion and organization of MMA globally.”