Oscar De La Hoya of Golden Boy Promotions has high hopes for the proposed pay-per-view fight next year between Golden Boy’s flagship fighter former WBA/WBC junior middleweight Saul “Canelo” Alvarez (44-1-1, 31 KOs) and WBC 160lb champ Miguel Cotto (39-4, 32 KOs) on HBO. De La Hoya is projecting that this fight will bring in close to 2 million pay-per-view buys.
This is a huge number when you look at the fact that the recent pay-per-view fights for both guys have been around 300,000. De La Hoya is assuming that when you get Cotto and Canelo together, it’ll bring a much bigger number than when they’re facing other opposition.