When boxing fans start wondering, how is it that Floyd Mayweather Jr., far from being the most exciting fighter in boxing, is the highest paid athlete in the world, a video like the above mentioned provides a solid hint: phenomenal ability to create hype and dictate the significance of his decisions. Basically he is capable of feeding the fans exactly what they need, which happens to be a mix of excitement and enthusiasm for what’s coming next.
In the video interview, not only does Mayweather Jr. grip the viewers by pledging to surprise us in May of 2015 (Pacquiao bout is the first thing that comes to mind), but he also announces a rematch against Marcos Maidana, which was unexpected by most.