Sometimes a possible big fight that proves to take a long time getting made runs the risk of passing its sell-by date. Fans will only remain interested in a certain match-up for so long. Right now, the all-British showdown that is Amir Khan-Kell Brook still interests fans, in Britain especially, but if it doesn’t happen soon – say by next summer at the latest – both fighters will be running the risk of alienating the fans.
Maybe it’s too late already, and fans have cooled on the welterweight fight? But both fighters are still talking about it happening.