WHITE PLAINS, N.Y. (March 30, 2009) – Tecate, cerveza con carácter, announces its sponsorship of one of the most anticipated boxing events of the year. Facing Ring magazine’s No. 1 ranked pound-for-pound champion Manny “Pacman” Pacquiao (48-3-2, 36 KOs) will be IBO World Junior Welterweight champion Ricky “The Hitman” Hatton (45-1, 32 KOs). They will fight for the World Junior Welterweight Championship on Saturday, May 2 at the MGM Grand Garden Arena in Las Vegas, in a match that will be televised via HBO Pay-Per-View..
“Cinco de Mayo, one of the most celebrated Mexican holidays in the U.S., has been witness to some of the best boxing matches in recent years. We’re excited to celebrate the day with adult Hispanic fans in Las Vegas, and to make the HBO Pay-Per-View telecast accessible to those unable to join us in person through our popular mail-in rebate offer,” said Carlos Boughton, brand director for Tecate. “As an authentic Mexican brand, Tecate is a relevant part of the role that boxing plays in the lives of our consumers who enjoy watching the sport so consequently we strive to give them the opportunity to experience the passion of the sport. This Cinco de Mayo, Tecate will be wherever our consumers are.”
Tecate will launch an extensive integrated program that will include various elements, such as a commemorative 24-oz can featuring the image of both fighters and a $20 mail-in rebate discount for the HBO Pay-Per-View event with the purchase of an 12-pack or larger of Tecate.
Tecate also will develop thousands of thematic POS elements and posters with fight details that will be distributed nationally to grocery, convenience and liquor stores. Furthermore, Tecate will tailor its out-of-home, TV and radio spots to include information about the event. These will be launched four weeks prior to the bout in key markets such as Ariz., Calif., Colo., Idaho, Nev., N.M., Ore., Utah and Wash.
To increase excitement in the days leading up to May 2, Tecate will offer boxing fans the opportunity to meet their favorite athletes through exclusive autograph and photo sessions with Golden Boy Promotions fighters and the attractive Chicas Tecate. These events will take place in markets such as Las Vegas, Los Angeles and San Diego.
For more information on Tecate’s boxing platform, please contact Paola Ruiz or Alejandra Calva at (212) 219-0321.
Hooters To Host Opening Press Conference For “Date With Destiny”
March 31 (Merrillville, In) – Destiny has brought these two world champions together for their April 25th “Date With Destiny” at the Hammond Civic Center, but on April 4th the NABC Lightweight World Champion “Merciless” Mary McGee and WBF Light Welterweight Champion Kristy “Rose” Follmar will go face-to-face for the first time.
This press conference will take place at the Schererville Hooters, 1650 US Hwy 41, at 2 p.m. and is open to all media outlets and to the public.
“This is a fight that will be explosive from the first punch and this press conference will have its fair share of fireworks,” said Octavius James, C.E.O. of One In A Million Inc. “They haven’t seen each other at all since this fight was announced and with the help of Scott Milligan of North Coast Distributing and Jessica Mahler of Hooters and Miller Lite, they will get a chance to look each other directly in the eye for the first time.”
The vacant WBC Light Welterweight World Title and McGee’s NABC Lightweight World Title will both be up for grabs when these two warriors battle it out. McGee (16-0, 10 KOs) is coming off a sensational 3rd round TKO over Jessica Mohs on Jan. 23rd at “SLUGFEST 2009,” while Follmar (16-1, 9 KOs) enters the bout after winning a 10-round decision over Eva Jones Young for the WBF Light Welterweight Title.
“To have Hooters and One In A Million, two class acts, we are excited and you can’t go wrong,” said Milligan of North Coast Distributing partnering with Octavius James’ One In A Million Inc. “I’ve been watching Mary (McGee) fight and I remember when Kristy was pretty big before Mary, so it’s going to be an incredible fight and I’m excited to see it.”
“We enjoy having the One In A Million fans in our Hooters’ establishment,” said Schererville Hooters’ area promotion manager Elizabeth Thompson. “We are looking forward to continuing a good partnership with One In A Million.”
Also featured on the “Date With Destiny” card is the Co-Main Event will showcase Michael “Midnight Stalker” Walker (19-1-2, 12 KOs) vs. Orphius Waite (4-0, 3 KOs). Derrick “Superman” Findley (13-2, 8 KOs), Ed “2 Fast 2 Furious” Ochoa (7-0, 7 KOs), Josh Crouch (3-0, 3 KOs), Angel Hernandez (11-3, 9 KOs), brother and sister pair “The Pit Bull” Jimmy Perez Jr. (4-1, 1 KOs) and Tiffany Perez as they make their first appearance on the same fight card. And “Big” Ty Ortiz (Debut) will also be in action.
Tickets for this spectacular “Date with Destiny” are on sale now. Tickets can be purchased at VIP $100, VIP ringside $75, ringside $50, and general admission $30 and they are available from any Ticket Master location at (219) 791-1234, (312) 559-1212, (866) 438-7372, Hammond Civic Center Box office (219) 853-6378 or
www.TicketMaster.com
Hammond Civic Center, 5825 Sohl Ave. Hammond, IN located just 20 minutes from downtown Chicago, doors will open at 6 p.m. with the first bout at 8 p.m.
BOXING-FILLED WEEKEND PACKS A PUNCH
Full Weekend of Boxing Taking Place at Kitchener’s Delta Hotel
KITCHENER, Ontario, MARCH 30, 2009 – From April 3 to 5, the Ontario Golden Gloves and Primetime Prospects Invitational will come to Kitchener’s Delta Hotel, where fans can watch fighters square off for the opportunity to win a $25,000 promotional contract and meet some of boxing’s esteemed athletes and personalities.
“This jam-packed weekend event is like no other,” adds Syd Vanderpool, CEO, Boxing by Syd Vanderpool and Syd Vanderpool Promotions. “Not only is there a $25,000 contract up for grabs, but the boxers participating can attend seminars, have their matches broadcast worldwide over the internet, radio and television, and everyone can check out a gallery of photos from top boxing photographer Pete Doherty.”
Hosted over three days, the Ontario Golden Gloves and Primetime Prospects Invitational (OGGPPI) is a premier series of boxing matches that will give fans the chance to see the future of boxing’s rising stars. The Golden Gloves matches will feature 100 boxers from Ontario-based clubs, while the Primetime Prospects Invitational invites Canadian, U.S. and international boxers aspiring to turn professional to take to the ring in front of trainers, managers and promoters.
Weekend schedule includes:
April 3, 7:00pm: Opening Ceremonies – Greetings from President of Oktoberfest Paul Buttinger and singing of national anthem by recording artist Steve McElrea
April 4, 12:00pm: Photo gallery showing of award-winning and renowned boxing photographer Pete Doherty
April 5, 1:00pm: “What it takes to reach the top!” – a 60-minute seminar presented by Syd & Keith Vanderpool
April 5, 6:00pm: A special performance from country music star Diane Chase, singing the national anthem
Full event information, including a schedule of the boxing matches, can be found online at www.boxingbysyd.com.
Tickets for the Ontario Golden Gloves and Primetime Prospects Invitational can be purchased online at www.boxingbysyd.com, or by calling Boxing by Syd Vanderpool (519.576.3813), or the Delta Hotel (519.744.4141)