Dana White didn’t try to sell Zuffa 01 as something it wasn’t. After the promotion’s first boxing card, White said the night as functional rather than finished. “Am I absolutely thrilled with our first one? No,” he said. “We have a lot of work to do this year. Tonight was a solid night… watch what we do over the next year. We’re just gonna get better and better.”
Zuffa 01 was never going to be judged on knockouts alone. The real test was whether the product felt like a boxing show with its own logic, or an MMA company borrowing the sport for a night. On that front, the debut landed somewhere in between. The pacing was mostly clean. The broadcast looked professional. The talent pool, while thin at the top, was serviceable for a first outing.

But it also felt provisional. The card didn’t announce a new boxing force. It introduced a company still figuring out how it wants to present the sport.
White’s comments reflected that reality. He didn’t argue with critics. He didn’t overstate the moment. He positioned the night as a baseline. Something to build from, not something to defend.
Boxing launches fail when promoters pretend the first step is the finished product. Zuffa’s advantage, if it has one, is that White is comfortable saying “not good enough” without blinking. In the UFC, that mindset usually shows up after years of iteration. Here, it’s present on night one.
The unanswered question is how fast the improvement actually comes. Boxing is less forgiving than MMA when it comes to matchmaking, credibility, and patience. Fans will give you a look. They won’t give you endless runway.
Zuffa 01 didn’t demand belief. It asked for attention. White seems to understand the difference. Whether the next year justifies that confidence is the part he hasn’t proven yet.

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Last Updated on 01/24/2026