2K Sports Launches HypeKingdom.com in Anticipation of Don King Presents: Prizefighter

29.05.08 – 2K Sports today announced it has partnered with the king of boxing and the godfather of hype, Don King, to launch HypeKingdom.com in support of the highly anticipated boxing video game, Don King Presents: Prizefighter. Fans can now enroll in the University of Hype to learn the art of larger-than-life self-promotion, while getting new insight into the man behind the mania..

“To be the king, you’ve got to know the king, and HypeKingdom.com provides what you need to know to follow in my footsteps,” said Don King. “You’ll also be witness to the spectacular promotionalization of 2K Sports’ Don King Presents: Prizefighter, the most exhilarating boxing title the world has ever seen!”

At HypeKingdom.com, fans can experience the thrill of being the king through the following features:

Nickname Generator – Joe Smith isn’t going to fill seats, so get a Don King-inspired nickname that screams “the champ is here!”

Customizable Hype Spoken by Don King – Generate your own hype, Mad Lib-style, with the voice of the king.

Complete Guide to King’s English – Now fans can accurately sling the slang to raise their hype game.

Hype Boards – A place where members can share their own hype glory stories as well as enthusiasm for Don King Presents: Prizefighter.

Screen Savers and Screen Shots – View all the screen savers and screen shots in its tenacious spectaculocity to download and share with friends.

2K Sports Announces Soundtrack and Ring Walk Music for Don King Presents: Prizefighter

Bootsy Collins busts out his bass to set the mood for documentary-style boxing video game

May 28, 2008 – 2K Sports announced today the artists featured in the soundtrack and ring walk music for the highly anticipated boxing video game, Don King Presents: Prizefighter. To accurately capture different eras of boxing atmosphere, Venom Games compiled more than 70 songs to complement the game, from rock to rap to metal to soul and funk.

The soundtrack will include artists and songs such as Run DMC’s “It’s Tricky,” and Survivor’s massively popular “Eye of the Tiger,” along with legendary funk bassist, Bootsy Collins, who will provide an exclusive original “Prizefighter” theme song for the game.

“As an avid boxing fan myself, it’s been a great pleasure having the opportunity to work on the theme song and be a part of Don King Presents: Prizefighter,” said Bootsy Collins. “With different out-of-the-ring situations, documentary and exclusive interview footage, boxing fans are going to get funked up and totally involved with a funky sensation of being in the ring to feel the full boxing experience. Not only that, the music will rock you, knock you, and pounce on your ear hole. Watch out now, or you may get a standing 8 count! Bootsy Collins here, and in yo ear hole baba!!!”

Below are some of the artists* appearing in the soundtrack and ring walk music for Don King Presents: Prizefighter:

Blue Oyster Cult
Bootsy Collins
Boss Martians
George Clinton
Iggy Pop
James Brown
Parliament
Run DMC
Stereo Black
Suicidal Tendencies
Survivor
Tower of Power
Wild Cherry

* The full list of artists in the soundtrack and ring walk music can be found at www.2ksports.com/prizefighter/.

Don King Presents: Prizefighter will deliver the deepest, most authentic and entertaining boxing experience available. The life of a boxer is more than just a night at the fights, and more about building a career and rising to stardom. In Don King Presents: Prizefighter, players must train, overcome adversity, get promoted and avoid temptation in order to rise in notoriety. The story of their struggle to become champion unfolds in a unique, live-action sports documentary style that features real-life legends and current stars from the world of boxing including Ken Norton, Larry Holmes, Andrew Gollotta, Joe Calzaghe, and many others. Heather Vandeven, the reigning 2007 Penthouse Pet of the Year, and popular video vixen Bria Myles, also star in the documentary and act as temptations for boxers throughout their career.

Don King Presents: Prizefighter will be available on June 10, 2008 for Xbox 360® video game and entertainment system from Microsoft, and this fall for Wii™ home video game system from Nintendo and Nintendo DS™. For more information, please visit www.2ksports.com/prizefighter/.