29.09.04 – Now into its fourth full month of production, “CMX Champions of Boxing”– presented by CMXsports and promoted by Guilty Boxing — announced its first international television distribution deal today. BEN Television will be televising the English feed of the weekly series beginning this week! BEN Television is a free to air channel that covers all-over the Great Britain and Ireland markets and reaches more than seven million homes on the BSKYB platform on Channel 184 Electronic Programme Guide in the UK alone. BEN Television also reaches out to Western Europe, and North Africa collectively reaching more than 30 million satellite accessible digital homes.
“CMXsports launched ‘Champions of Boxing’ on May 28 knowing that we would provide some of the best action-packed fights that boxing had to offer,” said Sanford (Sandy) Beard, C.O.O. of CMXsports. “We are pleasantly surprised that ‘CMX Champions of Boxing’ is available this quickly on an international television basis — especially with a broadcast partner like BEN Television, which will allow us major access to the European and North Africa television markets.”
Launched in 2003, BEN Television is by far the largest provider of entertainment to the black and ethnic audience across Europe and is the first multicultural, urban and cosmopolitan channel operating from the United Kingdom.
“BEN Television is the perfect partner for CMXsports and ‘CMX Champions of Boxing’ in the European and North Africa markets,” continued Beard. “BEN Television’s programming complements our boxing audience nicely. I am really excited about giving boxing fans of Great Britain and Ireland the very best in action-packed fights on a weekly basis. This is the first step of many for making ‘CMX Champions of Boxing’ available to fight fans around the world.”
Boxing fans from around the world have been catching all the action of “CMX Champions of Boxing” and its Spanish feed, “CMX Boxeo de Campeones” via a live internet stream at www.cmxsports.com. BEN Television viewers will be able to see the very same show, featuring former WBC welterweight champion and 2004 International Boxing Hall of Fame inductee, Carlos Palomino, and former NFL All-Pro kicker and veteran sports announcer Benny Ricardo providing the color commentary to newly elected World Boxing Hall of Fame inductee, Colonel Bob Sheridan’s blow-by-blow. Sheridan is a veteran of more than 750 world title fight broadcasts. Boxing historian Bert Randolph Sugar, former editor of The Ring and Boxing Illustrated, and the author of more than 50 books, has signed on as CMXsports Senior Boxing Analyst At-Large, providing weekly columns to the CMXsports website and commentary to the broadcasts. A new Sugar column, “Sugar ‘N Spice,” runs on CMXsports.com every Friday.
CMXsports and Guilty Boxing will produce 48 two-hour shows a year over a three-year period with two cards each month emanating from Las Vegas –The Orleans Hotel & Casino and the Gold Coast Hotel & Casino. The remaining two shows per month will be broadcast from different locations, including, southern California and Mexico.
“CMX Champions of Boxing” showcases the very best in action-packed Latin fights, a staple of Guilty Boxing shows over the past decade, as well as an extensive amount of high-quality features on boxing. CMXsports will complement the broadcast with the Internet’s capability to provide fans around-the-clock, behind-the-scenes information about the fighters before and after the show, and the state-of-the-art CMXlivecam, allowing fans unprecedented access to the fighters on a real-time basis. In short, CMXsports is leveraging the latest in Internet streaming and interactive technology to produce an unprecedented experience for the viewer.
CMXsports is one of the rapidly growing members of the CMX family of sports and entertainment companies founded by A. Demetrius (Tony) Brown. Brown, a former professional basketball player, established a successful metal trading company that later evolved into CMXchange, a successful Internet-based trading exchange. Over the past two years, Brown has purchased or created a number of companies focused at a range of sports and entertainment products and services.