More than just a trending revival, thanks to recent exciting fights and big bouts on the horizon, boxing is seemingly back as one of the most watched and profitable sports on earth. Carl Froch vs Mikkel Kessler had the whole of Britain enraptured, while the announcement of Floyd Mayweather fighting Saul Alvarez in September has made every sports fan around sit up and take notice. All over, boxing is far away from the days where many stated it was ‘dying’.
It is probably true that the rise of MMA gave boxing the kick up the backside it needed to ensure the best fights were getting made regularly and made accessible to as many as possible. But there are also powerful new promoters that have helped boxing rise back to prominence, with the likes of Golden Boy Promotions and Matchroom Boxing in particular wrestling control away from the old-school promoters that called all the shots and thus stifled the sport.