A figure like Saul Alvarez is good for boxing because it unifies the most loyal and numerous fan base in boxing today. Mexican fans are a dream; they are faithful to their dear, hostile to the opposition and willing to spend their hard earned money on their favorite boxer. The industry depends on them as the greatest marketing force and the „macho” element in their culture makes them the perfect target group for boxing entertainment.
There has been no shortage of Mexican talent in the lighter divisions but boxing has seen better days. Canelo is what the fans depend on today and he could only hope he lives up to their expectations. Some day he might but he didn’t against Erislandy Lara. Alvarez was thoroughly outclassed by the Cuban ex-amateur standout and he should have lost that fight by at least a 6 point margin.