It’s no secret that the Hispanic audience, in particular the Mexican audience, is the backbone of boxing in the United States. One only need look at the monster PPV numbers it does on Cinco de Mayo and Mexican Independence Day in September, when not even the UFC would dare try and compete.
Floyd Mayweather Jr. was smart enough to use the holidays mentioned above to build his Mexican fan base (and expand his bank account). But he wasn’t the first non- Hispanic boxer to exploit the market’s precious resources, in fact, he wasn’t even the first Mayweather. His uncle, Roger if you can recall, used something a little less business – savvy and something a little more blunt (not to mention risky) by calling himself, “The Mexican Assassin.”
