Dana White Lands Sky Sports Deal For Zuffa Boxing

Sky Sports deal gives Zuffa Boxing a fixed UK platform and steady fight activity

Dana White has signed a multi-year deal with Sky Sports to bring Zuffa Boxing to the UK and Ireland. The agreement gives the promotion a fixed schedule and broadcast outlet.

The first card under the agreement is set for April 5 in Las Vegas, headlined by Andres Cortes against Eridson Garcia, with former champion Mark Magsayo facing Feargal McCroy on the same bill.

Sky Sports has carried boxing for more than three decades and now adds Zuffa Boxing to its schedule. The agreement signals a renewed push into the sport as new promotional structures begin to take shape across different networks.

Jonathan Licht, Sky Sports’ Chief Officer UK and Ireland, confirmed the direction of the partnership.

“Sky Sports has been a long-standing partner to boxing for more than 30 years. Zuffa Boxing has exciting plans for the sport,” Licht said.

Dana White pointed to the UK market as central to the rollout.

“The UK has played such a pivotal role throughout the history of boxing. The fans there are some of the most loyal and passionate in the world,” White said.

The structure places Zuffa Boxing events under a single UK broadcaster from the start. That gives the promotion a clear route to schedule fights and build fighters without negotiating separate television deals for each event.

Zuffa shows are expected to keep fighters active with regular fights instead of long layoffs. That only works with a steady schedule and a committed broadcast partner.

The Cortes vs Garcia main event brings together an unbeaten contender and a fighter on a six-fight winning run, while Magsayo vs McCroy adds a former champion against a rising Irish contender.

This deal further shapes the broadcast structure. With promoters tied to specific platforms, getting fights made now depends on whether fighters operate under the same network and how schedules line up.

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