News: Star Boxing Undercard; Tecate Brings Character To Texas

On Friday February 13th, Joe DeGuardia’s Star Boxing will put on NYC’s first compelling night of fights for the new year. The card, which will take place at New York’s famed Roseland Ballroom, and be broadcast live on ESPN’s “Friday Night Fights”, will feature some of boxing’s brightest Stars, and be headlined by a fantastic welterweight showdown between Star Boxing’s Alexis Camacho (17-1,16KO) and Carlos Molina (14-4-1,5KO)..

THE NEW RAY ROBINSON

In the co-feature bout of the evening, which could turn out to be the fight of the night, two undefeated up and coming southpaws will put there unblemished records on the line in a must see fight. Philadelphia’s undefeated 23- year-old prospect, “The New” Ray Robinson (9- 0,3KO) looks to continue on his path through the jr. welterweight division when he takes on his toughest opponent to date, Rochester’s undefeated 20-year-old Darnell Jiles Jr. (8- 0- 1,3KO) in an eight round jr. welterweight contest. For the Star Boxing promoted Robinson, who was named as one of the “Five Best Prospects to Watch in 2008” and as one of the “Sweet 16, Philly Boxing Prospects on the Rise”, it will mark the first time the young prospect will fight as a co-feature on national T.V.

YATHOMAS RILEY

Star Boxing’s hot light heavyweight prospect Yathomas Riley (5-0,3KO) will look to continue on his path through the light heavyweight division when he takes on Julius Jackson (2-2). The hard punching Riley is scheduled to open the ESPN2 telecast. It will be the first time the young Riley will have a chance to showcase his skills on national T.V.

THE BRONX’S CRAZY EDDIE IRIZARRY

The Bronx’s undefeated featherweight prospect “Crazy” Eddie Irizarry (5-0,2KO) will take on the toughest test in professional career when he takes on fellow unbeaten Guillermo Sanchez (6-0,2KO). The all-action Irizarry made his much anticipated pro-debut in 2008, and continually excited New York City audiences each time out. The fight with Sanchez is scheduled for six rounds in the super featherweight division.

DENIS “MOMMAS BOY” DOUGLIN

2008 New Jersey Golden Gloves and Diamond Gloves middleweight champion, Denis “Mommas Boy” Douglin will make his pro-debut when he takes on Robert Irrizary (2-6) in a scheduled four rounder. The 20-year-old Douglin had a decorated amateur career, compiling a record of 89-8, and winning numerous championships and tournaments, including being a two time Junior Olympics champion, Junior Metro champion, NY Metro champion, NYS Golden Gloves champ, two time New Jersey State Golden Gloves champion, and 2007 Diamond Gloves, PAL and Ringside champion.

BRYANT “THE FIGHTING COP” PAPPAS

Yonkers Police Sgt. Bryant Pappas (8-0,8KO) puts his unblemished record on the line when he takes on Chris “Sugar” Ray (8-2,8KO) in a four round middleweight contest that is sure to bring early fireworks.

Rounding out the card will be New Jersey heavyweight Terrell “Baby Bull” Nelson (8- 7,5KO) taking on Wes Taylor (7-12- 1,7KO) over six rounds.

The card is promoted by Joe DeGuardia’s Star Boxing, in association with The Hustler Club. Tickets are on sale now and may be purchased through all livenation outlets or by going online to www.livenation.com or www.starboxing.com. Tickets can be purchased for $200, $100, $75, or $40. V.I.P tables are also available for purchase, for details call Star Boxing at (718) 823-2000. Roseland Ballroom is located in New York City at 239 W. 52 Street between Broadway and 8th Avenue. Doors open at 6:30 PM with the first bout scheduled for 7:30.

TECATE BRINGS CARACTER TO TEXAS AS MARQUEZ AND DIAZ VIE FOR THE LIGHTWEIGHT WORLD TITLE

Mexican Cerveza to Build Buzz among Adult Consumers as Primary Sponsor of Electrifying Showdown

WHITE PLAINS, N.Y. (Feb. 9, 2009) – Tecate, cerveza con carácter, announced today plans to launch a regional marketing campaign designed to bring boxing fans in Houston closer to the Feb. 28 encounter between former World Feather and Junior Lightweight Champion Juan Manuel Marquez (49-4-1, 36 KO’s) and the current three-time winner of the Lightweight title, Juan Diaz (34-1, 17 KO’s). The Ring Magazine World Lightweight Championship will be broadcast on HBO’s “World Championship Boxing” (7:00 p.m. PT/10:00 p.m. ET) live from the Toyota Center in the largest city in Texas.

“We’re extremely proud to share the same Mexican roots as Marquez and Diaz, who have used their bold carácter to triumph in the sport and become examples of Hispanics’ drive to succeed in and beyond the ring,” said Carlos Boughton, brand director of Tecate. “As a bold Mexican brand, we’re continuously looking for ways to further engage and offer Hispanic adult consumers relevant brand experiences while being true to our authenticity. Tecate’s involvement in this fight emphasizes our desire to bring local boxing fans closer to the sport, as we return to the city with a Championship fight for the second time in six months.”

Tecate’s regional promotional efforts designed to drive interest to Diaz’ second consecutive fight in his hometown will kick off on Feb. 15. The brand will execute promotions at 150 retail stores in Texas and at 400 additional locations in Southern California. Tailored regional radio ads featuring fight details will build buzz among every fan in the region, encouraging them to witness the bout live at the Toyota Center or via HBO’s telecast.

During fight day, a group of Tecate’s brand ambassadors – the Chicas Tecate – will be at the Toyota Center to participate in photo and autograph sessions, enhancing consumers’ experience with their Mexican charm.

For more information on Tecate’s boxing platform, please contact Paola Ruiz or Alejandra Calva at (212) 219-0321.