Former two-weight world champion David Haye broke broadcasting records this weekend for UKTV channel Dave, with a peak of 3 million viewers tuning in to watch The Hayemaker’s long-awaited comeback versus Australian Mark De Mori.
Dave, broadcasting a live sports event for the very first time, peaked a total of 3.02 million viewers for the fight – 14% of the UK TV audience – making it the top non-public broadcast service programme of the day. During the fight Dave actually experienced a higher share of the UK audience than Channel 4 and was only 1 per cent behind ITV. In addition, 100,000 viewers streamed the fight live on YouTube around the world.