27.01.05 -“Hip hop hits” takes on a new meaning today. Fashion and hip hop entrepreneur Damon Dash, the CEO of Roc-A-Wear, Dash Music Group and Dash Films, and Lou DiBella, boxing promoter and president of DiBella Entertainment, have joined forces to announce the formation of DASH/DIBELLA PROMOTIONS, a full service promotional company with an emphasis on promoting and marketing minority athletes..
Dash’s marketing savvy and imagination along with DiBella’s boxing and sports promotion expertise will combine for a dynamic one-two punch. The company will give fighters marketing and sponsorship opportunities in music, fashion and sports.
Olympic hotshot Andre Berto, and undefeated New York City prospects Jaidon Codrington and Curtis Stevens, are the first three fighters to be signed by Dash/DiBella. The announcement will be made at an extravaganza on January 26th at the exclusive Na on West 14th Street. All three fighters will make their first appearance under the Dash/DiBella flag on the January 28 Broadway Boxing Presented by Mohegan Sun boxing card at the Grand Ballroom at the Manhattan Center.
“I’m excited about the co-venture with Lou DiBella, because I have loved boxing my whole life and have been trying to find the best way to get involved with the sport,” said Dash. “I think Lou and I will make the promotion dream team. I will bring my marketing expertise and will treat these boxers like my artists; I want them to not only be the best fighters, but entrepreneurs. Lou has the savvy to make them champions.”
“I have always admired Damon for what he’s accomplished and his ability to market,” said DiBella. “Young fighters, particularly African-American fighters, need greater exposure, especially in the young, urban market. Working together, Damon and I can make this happen. Dash/DiBella will provide opportunities for top prospects and established champions that have never existed before. I am very excited about this venture.”