Photo: Esther Lin/SHOWTIME – The old saying “If you build it they will come” rings true for boxing.
In 2013 the two biggest networks and promoters have improved the quality of their product despite engaging in a Cold War.
Both networks have done a great job building events along with lowering the average price of admission causing attendance to rise and the best example of this would be San Antonio, Texas.
Earlier this year Canelo Alvarez fought Austin Trout on Showtime in front of almost 40,000 fans at the Alamodome.
This summer Showtime had what was probably the best tripleheader of the year back in San Diego, oops I mean San Antonio.

Marcos, if you could maybe make a quick opening statement before I’m going to introduce Adrien?
Kelly Swanson – – Thanks, everybody, for calling in. We really appreciate it. This call is to talk about this fantastic undercard, the undercard for the Adrien Broner and Marcos Maidana fight, which is December 14 from the Alamodome in San Antonio.
SAN ANTONIO (Oct. 31, 2013) – An enthusiastic crowd of hundreds of boxing fans turned out for an to the public press conference on the floor of the Alamodome today as Golden Boy Promotions formally announced DANGER ZONE, a blockbuster event headlined by a highly anticipated matchup between undefeated WBA Welterweight Champion Adrien “The Problem” Broner and former WBA Junior Welterweight Champion Marcos “El Chino” Maidana live on SHOWTIME® (8 p.m. ET/5 p.m. PT) on Saturday, Dec. 14. – The 12-rounder between rising superstar Broner (27-0, 22 KO’s), of Cincinnati, and the always-dangerous, hard-hitting Maidana (34-3, 31 KO’s), of Margarita, Santa Fe, Argentina, tops a stacked fight card to close out what has been a record-breaking year on SHOWTIME CHAMPIONSHIP BOXING®.
SAN ANTONIO (Oct. 31, 2013) – WBA Welterweight Champion Adrien “The Problem” Broner and former WBA Junior Welterweight Champion Marcos “El Chino” Maidana are no strangers to facing the most feared competitors in the sport of boxing. On Saturday, Dec. 14, in a SHOWTIME CHAMPIONSHIP BOXING® mega-bout to air live from the Alamodome in San Antonio, Texas, the bold and brash Broner and the punching powerhouse Maidana will enter the DANGER ZONE like never before, with “The Problem” defending his title against the Argentine knockout artist determined to wrap championship gold around his waist once again.
ATLANTIC CITY, N.J. (Oct. 26, 2013) – To celebrate one of the strongest years of programming in boxing history, SHOWTIME Sports® and Golden Boy Promotions will deliver back-to-back blockbuster events airing live on SHOWTIME on Saturday, Dec. 7 and Saturday, Dec. 14. Both events will be quadrupleheaders featuring six world championship fights including the most exciting and dynamic champions and challengers in the welterweight, super welterweight and super bantamweight divisions.
Brandon Rios is picking #2 WBA to defeat WBA welterweight champion Adrien Broner (27-0, 22 KO’s) in their pay-per-view fight on Showtime on December 14th at the MGM Grand, Grand Garden Arena, in Las Vegas, Nevada, USA. Rios thinks that Broner isn’t unhittable like Floyd Mayweather Jr., and he likes the power that Maidana has after sparring 10 rounds with him. Rios says the sparring with Maidana was pretty brutal.