Plainview, NY – August 2, 2010 – Top Rank , Inc., a world leader in sports promotions, and NeuLion, Inc. (TSX:NLN), an end-to-end IPTV service provider of live and on-demand international, sports and variety programming delivered via broadband, today announced a new digital service available for boxing fans around the world. The Las Vegas-based Top Rank stands as the world’s foremost boxing promotions company and provider of related content. For nearly half a century Top Rank has presented some of the sport’s all-time greats.. In working with NeuLion, Top Rank brings its fans an all-new website and branded video portal with multi-lingual support, an iPhone App and a mobile web site.
The sleek video service has customized features and includes fight coverage, pre fight weigh-ins, highlights, post fight news conferences, editorial, photos, and e-commerce. Top Rank is also keeping fans connected on-the-go with its iPhone App and mobile website powered by NeuLion. Fans can get the Top Rank iPhone App from the Apple iTunes App Store for free.
“We looked at a number of new technology providers and felt that NeuLion’s platform and architecture allowed us to provide the fans with a ringside seat on any consumer device,” said Todd duBoef, President of Top Rank .
NeuLion will be providing its complete digital platform to quickly monetize digital advertising, e-commerce and other digital services. The service will allow boxing fans access to current and real-time content from Top Rank on their mobile devices and PC.
NeuLion works with many other premier sports organizations like the NHL, NFL and MLS to support their media/ broadband business to weave digital assets into a multi-devise distribution model of valuable content.
“Boxing is globally a big business,” said Chris Wagner, Executive Vice President of NeuLion. “Combining the fan base and great content available from Top Rank with our IPTV Platform is a real knock out.” “We can connect with boxing fans around the world on any device and monetize those fan interactions across a number of different digital revenue categories.”
About NeuLion
Based in Plainview, NY, Sanford, Florida and Toronto, Ontario, NeuLion (TSX:NLN) works with content partners to develop end-to-end solutions for multimedia IPTV services. The NeuLion IPTV Platform encodes, delivers, stores and manages an unlimited range of multimedia content and the Operational Support System (OSS) maintains all billing and customer support services. Content partners are responsible for content aggregation and the sales and marketing for the individual IPTV service. The Company ranks as a world leader in customer/partner relationships with sports, international and specialty television content partners including, in sports, the NHL, the NFL, NCAA Division I schools and conferences and, in respect to international and specialty television aggregators and networks, KyLinTV