Al Bernstein Adds Luster to Holm-Sanders Promotion

Al Bernstein will add his legendary status in boxing to one of the best female matches in the sport’s history, when he makes a celebrity appearance at the Isleta Casino and Resort for the June 13th Holly Holm-Mary Jo Sanders IFBA Jr. Middleweight Championship match..

Isleta is bringing Al in to host the final press conference and weigh-in and also have autograph and meet and greet sessions with the fans in the days leading up to the match. Al will also work as analyst on the pay per view telecast of the card, which features four female championship matches. “I’m really looking forward to being a part of this event,” Al said. “Not only is this an historic moment for female boxing, it promises to be an excellent promotion at Isleta, a casino that has done a great job of integrating boxing into the pantheon of it’s entertainment and marketing endeavors,” he added.

Al, who recently spoke at the National Indian Gaming Convention about how sports themed events help casinos market themselves and drive gaming revenue, continues his 2008 schedule of making celebrity appearances at casino properties all around the United States. “It’s fun to do interviews on radio and television before an event to help generate interest, and then to get to meet the fans in the days surrounding fight night,” Al said.

The Holm-Sanders card, called “Finally,” is promoted by Fresquez Productions. The pay per view telecast will be produced and distributed by Integrated Sports. For more information about this event, go to www.holmvssanders.com.

IN OTHER NEWS: June is a busy month for Al on television serving in his normal capacity as analyst on the Showtime Championship Boxing series on the Showtime Networks. The June 7th show features former WBC Welterweight Champ Vernon Forrest against the Contender series winner Sergio Mora and WBO Welterweight Champ Carlos Quintana defending against former titlist Paul Williams. This card will be held at the Mohegan Sun Casino and Resort. The June 21st Showtime Championship show has middleweight king Arthur Abraham in a rematch of his exciting 2006 battle with Edison Miranda. This card will be hosted by the Seminole Hard Rock in Fort Lauderdale. For more on these shows, go to www.sho.com.

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Boxing News Al Bernstein Adds Luster to Holm-Sanders Promotion