Chairman and CEO of Golden Boy Promotions, Oscar De La Hoya, visited AT&T Stadium this Sunday, September 11 for the Dallas Cowboys vs. New York Giants NFL game in advance of Former Two-Division World Champion Canelo Alvarez (47-1-1, 33 KOs) fight against undefeated heavy-hitter Liam “Beefy” Smith (23-0-1, 13 KOs) for the WBO Junior Middleweight World Championship on Saturday, September 17, 2016 fight at AT&T Stadium. The super fight will be produced and distributed live by HBO Pay-Per-View® beginning at 9:00 p.m. ET/6:00 p.m. PT.
PHOTO CREDIT: Tom Hogan – Hoganphotos/Golden Boy Promotions
Caption for OscarCowboysStadium_Hoganphotos.jpg: Former President George W. Bush (Left) and Chairman and CEO of Golden Boy Promotions Oscar De La Hoya pose on September 11, 2016 in Dallas, Texas at AT&T Stadium for the Dallas Cowboys vs. New York Giants NFL game in advance of Former Two-Division World Champion Canelo Alvarez fight against undefeated heavy-hitter Liam “Beefy” Smith for the WBO Junior Middleweight World Championship on Saturday, September 17, 2016 fight at AT&T Stadium. The super fight will be produced and distributed live by HBO Pay-Per-View® beginning at 9:00 p.m. ET/6:00 p.m. PT.
Caption for OscarCowboysStadium_Hoganphotos1.jpg: Chairman and CEO of Golden Boy Promotions Oscar De La Hoya at on September 11, 2016 in Dallas, Texas at AT&T Stadium for the Dallas Cowboys vs New York Giants NFL game in advance of Former Two-Division World Champion Canelo Alvarez fight against undefeated heavy-hitter Liam “Beefy” Smith for the WBO Junior Middleweight World Championship on Saturday, September 17, 2016 fight at AT&T Stadium. The super fight will be produced and distributed live by HBO Pay-Per-View® beginning at 9:00 p.m. ET/6:00 p.m. PT.
Caption for OscarCowboysStadium_Hoganphotos2.jpg: Chairman and CEO of Golden Boy Promotions Oscar De La Hoya (Left) and Dallas Cowboys All-Pro receiver Dez Bryant shake hands on September 11, 2016 in Dallas, Texas at AT&T Stadium prior to the Dallas Cowboys vs New York Giants NFL game in advance of Former Two-Division World Champion Canelo Alvarez fight against undefeated heavy-hitter Liam “Beefy” Smith for the WBO Junior Middleweight World Championship on Saturday, September 17, 2016 fight at AT&T Stadium. The super fight will be produced and distributed live by HBO Pay-Per-View® beginning at 9:00 p.m. ET/6:00 p.m. PT.
Caption for OscarCowboysStadium_Hoganphotos3.jpg: Chairman and CEO of Golden Boy Promotions Oscar De La Hoya on September 11, 2016 in Dallas, Texas at AT&T Stadium for the Dallas Cowboys vs New York Giants NFL game in advance of Former Two-Division World Champion Canelo Alvarez fight against undefeated heavy-hitter Liam “Beefy” Smith for the WBO Junior Middleweight World Championship on Saturday, September 17, 2016 fight at AT&T Stadium. The super fight will be produced and distributed live by HBO Pay-Per-View® beginning at 9:00 p.m. ET/6:00 p.m. PT.
Caption for OscarCowboysStadium_Hoganphotos4.jpg: Chairman and CEO of Golden Boy Promotions Oscar De La Hoya (Right) and Dallas Cowboys Owner Jerry Jones (Left) talk on the sidelines on September 11, 2016 in Dallas, Texas at AT&T Stadium for the Dallas Cowboys vs New York Giants NFL game in advance of Former Two-Division World Champion Canelo Alvarez fight against undefeated heavy-hitter Liam “Beefy” Smith for the WBO Junior Middleweight World Championship on Saturday, September 17, 2016 fight at AT&T Stadium. The super fight will be produced and distributed live by HBO Pay-Per-View® beginning at 9:00 p.m. ET/6:00 p.m. PT.
Caption for OscarCowboysStadium_Hoganphotos5.jpg: (From Left to Right) Executive Vice President of the Dallas Cowboys Stephen Jones, Chief Operating Officer of Golden Boy Promotions Robert Gasparri, Dallas Cowboys Owner Jerry Jones, Chairman and CEO of Golden Boy Promotions Oscar De La Hoya, President of Golden Boy Promotions Eric Gomez and Executive Vice President, Business Operations of Dallas Cowboys Chad Estis pose on September 11, 2016 in Dallas, Texas at AT&T Stadium for the Dallas Cowboys vs New York Giants NFL game in advance of Former Two-Division World Champion Canelo Alvarez fight against undefeated heavy-hitter Liam “Beefy” Smith for the WBO Junior Middleweight World Championship on Saturday, September 17, 2016 fight at AT&T Stadium. The super fight will be produced and distributed live by HBO Pay-Per-View® beginning at 9:00 p.m. ET/6:00 p.m. PT.
Caption for OscarCowboysStadium_Hoganphotos6.jpg: Chairman and CEO of Golden Boy Promotions Oscar De La Hoya (Left) and Dallas Cowboys Owner Jerry Jones (Right) talk on the sidelines on September 11, 2016 in Dallas, Texas at AT&T Stadium for the Dallas Cowboys vs New York Giants NFL game in advance of Former Two-Division World Champion Canelo Alvarez fight against undefeated heavy-hitter Liam “Beefy” Smith for the WBO Junior Middleweight World Championship on Saturday, September 17, 2016 fight at AT&T Stadium. The super fight will be produced and distributed live by HBO Pay-Per-View® beginning at 9:00 p.m. ET/6:00 p.m. PT.
Caption for OscarCowboysStadium_Hoganphotos7.jpg: Chairman and CEO of Golden Boy Promotions Oscar De La Hoya (Center) speaks during the Pre-Game festivities on September 11, 2016 in Dallas, Texas at AT&T Stadium for the Dallas Cowboys vs New York Giants NFL game in advance of Former Two-Division World Champion Canelo Alvarez fight against undefeated heavy-hitter Liam “Beefy” Smith for the WBO Junior Middleweight World Championship on Saturday, September 17, 2016 fight at AT&T Stadium. The super fight will be produced and distributed live by HBO Pay-Per-View® beginning at 9:00 p.m. ET/6:00 p.m. PT.
Tickets are priced at $750, $500, $300, $200, $100, $85, $50 and $40, not including applicable service charges with a total ticket limit of 8 per person. To charge by phone with a major credit card, call Ticketmaster at (800) 745-3000. Tickets also will be available for purchase online at www.ticketmaster.com. Additionally, walk up purchases are available at the AT&T Stadium Box Office (Monday-Friday 9:00 a.m. CT to 5:00 p.m. CT).
Canelo vs. Smith, a 12-round fight for the WBO Junior Middleweight World Championship, is promoted by Golden Boy Promotions in association with Frank Warren and Canelo Promotions. Gabriel Rosado vs. Willie Monroe, Jr. is a 12-round fight for the vacant WBO Inter-Continental Middleweight Title presented by Golden Boy Promotions in association with Banner Promotions, Joseph Diaz, Jr. vs. Andrew Cancio is a 10-round fight for the NABF Featherweight Title presented by Golden Boy Promotions and Diego De La Hoya vs. Luis Orlando Del Valle is presented by Golden Boy Promotions in association with Roc Nation Sports. The event is sponsored by “Tecate, BORN BOLD,” O’Reilly Auto Parts, Hennessey, Adriana’s Insurance, AT&T, and Casa Mexico Tequila and will take place on Saturday, September 17 at AT&T Stadium. Doors open at 2:00 p.m. CT, first fight and the RingTv.com live stream begins at 3:20 p.m. ET/2:20 p.m. CT/12:20 p.m. PT; the preliminary live stream begins at 6:30 p.m. ET/5:30 p.m. CT/3:30 p.m. PT on HBO Boxing YouTube page and select pay-per-view channel providers; with the four fight pay-per-view card produced and distributed live by HBO Pay-Per-View and also available via live stream on www.goldenboyppv.com beginning at 9:00 p.m. ET/8:00 p.m. CT/6:00 p.m. PT.
###AT&T Stadium, home of the Dallas Cowboys, will give a big Texas welcome to former two-division world champion Canelo Alvarez (47-1-1, 33 KOs) and WBO Super-Welterweight World Champion Liam “Beefy” Smith (23-0-1, 13 KOs) as it hosts their world championship showdown on Saturday, September 17. As the third boxing match ever held at AT&T Stadium, Canelo vs. Smith will guarantee a star-studded affair for all in attendance to witness Canelo take on one of the hardest punchers in the Super-Welterweight division. Canelo vs. Smith will be produced and distributed live in the U.S by HBO Pay-Per-View® beginning at 9:00 p.m. ET/6:00 p.m. PT and exclusively live in the UK on BoxNation.Located in Arlington, Texas, AT&T Stadium is home to one of the most iconic and successful sports teams in history – the Dallas Cowboys. Now the site will welcome boxing’s biggest star, Canelo and Liverpool’s WBO Super-Welterweight King Liam Smith on Saturday, September 17.
Tickets for Canelo vs. Smith will go on sale, Thursday, July 21 at 10:00 a.m. PT/12:00 p.m. CDT/1:00 p.m. ET, and are priced at $750, $500, $300, $200, $100, $85, $50 and $40, not including applicable service charges with a total ticket limit of 8 per person. To charge by phone with a major credit card, call Ticketmaster at (800) 745-3000. Tickets also will be available for purchase online at www.ticketmaster.com. Additionally, walk up purchases are available at the AT&T Stadium Box Office (Monday-Friday 9:00 a.m. CT to 5:00 p.m. CT).