If David Haye’s objective was to impress his celebrity friends in attendance at London’s O2 Arena, then Saturday night’s fanfare complete with bright, flashing laser-lights and thumping loud sound systems would have been just the tonic. The only ingredient missing was a fight. In amongst the It crowd assembled at ringside, spare a thought for any genuine fight fans who had paid good money to watch this debacle. If Haye cares about retaining his boxing credibility then he needs to stop treating real fans of the sport with such disdain.