Marcelo Sanchez, of leading Nicaraguan-based promoter Pinolero Boxing, and Canadian lawyer Michael J. Schmidt, on behalf of public relations and marketing firm Jensen Strauss Agency Limitée, today jointly announced a strategic alliance to expand the Pinolero brand on an International basis.
“Both companies have short and long term goals that perfectly fit together,” Schmidt said. “Pinolero Boxing Promotion’s in the business of developing regional, national and World Champions. Both companies will be looking at various means to move Pinolero boxers into a further International framework. Pinolero has a proven track record of developing a strong brand of champions and all efforts are being made to further maximize the Pinolero talent. Jensen Strauss Agency Limitée will provide additional public relations and marketing expertise.”
“Obviously,” Schmidt added, “there will only ever be one Alex Arguello, as well as only one Roman “El Chocolatito” Gonzalez – I believe he should have serious consideration as the best pound-for-pound fighter in the world today – but Pinolero Boxing has a tremendous depth of talented individuals ready to blossom into their own legendary status.”
“We are well aware of Mr. Schmidt and Jensen Strauss Agency Limitée through his steady and professional work in Panama, and work he has done for boxing media personalities throughout the world,” Sanchez, speaking on behalf of Pinolero Boxing, commented. “We both agree that there is a tremendous talent which should make for exciting marketing. Jensen Strauss Agency Limitée and Pinolero share the same joy in developing these young men, not only towards National Championships, but also a World Championship vision, focusing on efforts to brand our company and boxers in the ring, and in terms of their image and ability to earn income outside of the ring”.
Promising prospects such as 20-year-old Junior Ramirez (12-0, 9 KOs), the World Boxing Council (WBC) Youth Silver super lightweight champion, knockout artist Roberto Arriaza (10-0, 9 KOs), the Nicaraguan welterweight champion, and minimum-weight Byron Rojas (15-2), are all perfect examples of Pinolero Boxing’s stable of rising talent.
Schmidt is particularly excited by Nicaraguan fighters such as Cristofer Rosales Gonzalez, a 20-year-old with a record of 13-2, who, Schmidt notes, “hasn’t been afraid to step up and take on undefeated International competition.”
Pinolero Boxing will shortly celebrate its 100th promotional show by hosting a major boxing event in Nicaragua. “We will input a full set of resources and expertise, through the direction of Marcelo Sanchez at Pinolero Boxing,” Schmidt remarked. “We are excited to work with a promotional company that, under the direction of Marcelo Sanchez, has such exceptional talent. Hopefully, within the next year or two, the nature of this relationship will show in the form of more boxing champions being crowned under the Pinolero banner, but also in young men who conduct themselves with class and skill, inside and outside of the ring, which is so inherent in the nature of some of the legendary Nicaraguan fighters.”
“We look forward to Jensen Strauss Agency Limitée working for and on behalf of Pinolero Boxing in helping to provide add-on services in the development of opportunities and marketing channels appropriate to our boxers,” Sanchez concluded. “Our July show will be a special event for Nicaragua and we welcome having Schmidt and Jensen Strauss Agency Limitée on board.”