Modell’s Sporting Goods Sponsoring Historic Broadcast of 200th episode of SHOBOX

Modell’s Sporting Goods, America’s oldest, family-owned and operated retailer of sporting goods, athletic footwear, active apparel and fan gear, is graciously serving as a sponsor of the landmark quadrupleheader of world-class professional boxing to celebrate the 200th episode of “SHOBOX: The New Generation,” this Friday, July 25, at the Turning Stone Resort Casino in Upstate New York.

A chain of over 150 stores throughout New York, New Jersey, Pennsylvania, Connecticut, Rhode Island, Massachusetts, New Hampshire, Delaware, Maryland, Virginia and the District of Columbia, as well as a leading online retailer, Modell’s Sporting Goods is one of the most trusted names in the business.

Presented by GH3 Promotions and Greg Cohen Promotions, the quadrupleheader of world-class fights will air live on SHOWTIME at 10 p.m. ET/PT (delayed on the West Coast).

“Modell’s is an all-American family-run business with an impeccable reputation for going above and beyond to serve their customers,” said Greg Cohen, President of Greg Cohen Promotions. “Vito Mielnicki, my partner from GH3, and I are proud to be working with them.”

Michael J. Pine, President of Talon Partnerships & Events, whose company brokered the deal, says Modell’s is perfectly placed as a sponsor of a high-end boxing event. “The collaboration of one of the country’s top retailers of athletic gear and apparel and an historic boxing event of this magnitude is absolutely perfect. Greg Cohen and Vito Mielnicki put on the kind of events that were once commonplace, back in the golden days of boxing, when Modell’s was just starting out.”

Modell’s level of commitment to excellence has been the cornerstone by which Modell’s Sporting Goods was founded and has grown. Much has changed at Modell’s Sporting Goods through 125 years of retail experience, but what has remained consistent has been their total dedication to complete customer satisfaction.

“At Modell’s, we are happy to be supporting an important event such as this,” said Deborah Fine, Executive Vice President and Chief Commercial Officer, Modell’s Sporting Goods. “The dedication, development of skill and tireless training done by these world-class athletes are key values of our company.”

In the historic night of boxing’s main event, undefeated middleweight prospect Antoine Douglas (14-0, 9 KOs), of Washington, D.C., will take a big step-up in opposition when he faces once-beaten, former world title challenger Michel Soro (23-1, 13 KOs), of France by way of Ivory Coast, in a 10-round bout.

The co-feature showcases a matchup of undefeated-yet-untested prospects, each taking an important step. Hard-hitting super middleweight prospect Jerry Odom (11-0, 10 KOs), of Washington, D.C., will take on Cuban amateur standout Vilier Quinonez (8-0, 5 KOs), of Miami by way of Cuba, in an eight-round match.

In another eight rounder undefeated welterweight Cecil McCalla (18-0, 6 KOs), of Randallstown, Md., will face Oscar Godoy (13-2, 6 KOs), of Watsonville, California. In the night’s opening televised bout, Canada’s Tony “The Lightning” Luis will take on undefeated Wanzell “Venom” Ellison (11-0-1, 5 KOs) of Newark, New Jersey, in a lightweight eight-rounder.

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