Matchroom Boxing USA announced on Monday it has secured the services of Ed Keenan’s Event Marketing & Communications, a media relations company, as Matchroom launches its promotional arm in the US and promotes its first event, the HBO televised return of former middleweight world titleholder Daniel Jacobs on November 11.
“I am delighted to welcome Ed Keenan and Event Marketing Communications to the Matchroom Boxing USA team for our launch in the US and our first show on November 11,” said Eddie Hearn, Managing Director of Matchroom Sport. “Ed has unrivaled experience and a great reputation in the sport for delivering first-class media and PR services and we look forward to forging a strong relationship.”
Ed Keenan’s career in boxing began with the heavyweight showdown between Evander Holyfield and George Foreman, the first fight under the TVKO banner (now HBO PPV). He has since worked on many of the biggest fights in boxing over the years, including the biggest pay-per-view events in the sport: Floyd Mayweather vs. Manny Pacquiao, Julio Cesar Chavez vs. Oscar De La Hoya, Canelo Alvarez vs. Gennady Golovkin, Canelo vs. Miguel Cotto, De La Hoya vs. Pacquiao, Roy Jones Jr. vs. John Ruiz, Jones Jr. vs. Antonio Tarver I, II & III, Felix Trinidad vs. Bernard Hopkins, Lennox Lewis vs. Mike Tyson, Holyfield vs. Lewis I & II, Pacquiao vs. Juan Manuel Marquez III & IV, Andre Ward vs. Sergey Kovalev I & II, Riddick Bowe vs. Holyfield II & III, De La Hoya vs. Fernado Vargas, and on one of the best trilogies in boxing history, Artuto Gatti vs. Micky Ward.
Ed has also worked with fighters such as Lewis, Jones Jr., Trinidad, Gatti, Vargas, Cotto and “Prince” Naseem Hamed for most of their professional world title bouts.