Leading UK sports fashion retailer JD Sports is partnering with boxing promoter Frank Warren for three events which will be broadcast on the world’s only dedicated subscription boxing channel, BoxNation.
It will see JD as the title sponsor of three big arena events in November and December which will be screened live on The Channel of Champions.
The first of the three fights takes place on 30th November at the Copper Box Arena in London where Dereck Chisora takes on Ondrej Pala for The European Heavyweight Title. The following week will see Paul Butler and Ruben Montoya compete for the WBO & WBA Intercontinental Super Flyweight title at The Echo Arena in Liverpool on 7th December. The third fight, a Dennis Hobson Promoted event run in association with Frank Warren’s Queensberry Promotions, will take place on 21st December at the Leeds Arena and will see Stuart Hall take on Vusi Malinga for the IBF World Bantamweight Title whilst Frankie Gavin will battle it out with Joseph Lamptey for the Commonwealth Welterweight Championship.
Commenting on the association, JD Group Marketing Director Stephen White said “This is an exciting partnership for JD, these are three big events on the boxing calendar and we are pleased to support them. It’s great to see Frank Warren and BoxNation showcasing the UK’s home grown talent to the masses and we look forward to working closely with Frank and his team to enhance the boxing fan’s, and our customers’, experience.”
In addition to a strong JD presence at each of the events, the partnership will open up opportunities for JD customers, including chances to win tickets for the fights, signed merchandise, boxer appearances and ‘money can’t buy’ experiences.
Frank Warren says: “A partnership such as this underlines the appeal of boxing to the sports fan and we are delighted to have the support of such an aspirational brand like JD on board. Support like this allows us to continue the investment in our great boxing talent which will help the sport and the boxers continue to flourish.”
This announcement comes as a further boost to the group’s sporting influence having recently increased its performance offering with the launch of jdpro.co.uk to showcase the best performance gear from brands including Nike, adidas, Asics and Under Armour.
As an established sport and lifestyle brand JD has been linked with many sports and music related brands over the years. The Bury based company has also just announced sponsorship of Gigg Lane, home of Bury F.C., which will now be named the JD Stadium.
For more information on JD Sports visit www.jdsports.co.uk
For information on Frank Warren visit www.frankwarren.com