Everlast Worldwide, the world’s leading manufacturer, marketer and licensor of boxing, MMA and fitness equipment, is proud to announce the launch of #TeamEverlast (www.everlast.com/teameverlast).
#TeamEverlast is a highly integrated brand experience that showcases the best athletes, trainers, and fight sport experts in the world in a space where fans can connect, keep up-to-date with news and interviews, get exclusive behind-the-scenes content and optimize your workouts with tips and techniques.
“We’re very excited for the launch of #TeamEverlast” says Chris Zoller, Director of Marketing for Everlast. “In the 105 years of manufacturing fight sports equipment we’ve built some amazing relationships with athletes, strength and conditioning coaches, and fight promoters. What we’ve built with #TeamEverlast is a group of talented professionals and a platform to tell their stories, share knowledge and inspire people to achieve greatness.”
Over the last century, Everlast has worked with thousands of top athletes. Beginning this year, Everlast has chosen to take a new route in the way they sponsor, support, and work with their team. After a yearlong, global search for the best and most promising athletes, Everlast has created an official roster dubbed #TeamEverlast.
Joining the current roster, consisting of Deontay Wilder, Canelo Alvarez, and Miguel Cotto, Everlast has added 16 additional athletes from Boxing and MMA backgrounds to the new and growing #TeamEverlast.
“Everlast expects further high profile signings over the coming months, along with additional future champions for both MMA and Boxing. Our ongoing search for the best of the best will continue as we implement what we believe is a game changing investment into fight sports,” says President & CEO of Everlast, Neil Morton.
TJ Dillashaw – 12-2, UFC Bantamweight Champion, #5 Pound for Pound
Benson Henderson – 22-5, Ranked UFC Contender
Rory Macdonald – 18-3, Ranked #1 UFC Welterweight
Will Brooks – 16-1, Bellator Lightweight Champion
Starting off the MMA roster, Everlast has recruited four superstars, including UFC Bantamweight Champion TJ Dillashaw, top ranked Middleweight Rory Macdonald, and Bellator Lightweight Champion Will Brooks. Everlast has also renewed their partnership with top ranked UFC fighter Benson Henderson.
“We are excited to officially announce our partnership with this outstanding group of fighters who will help us continue to perfect and develop our top-of-the-line MMA equipment line, which recently won the 2015 Fighters Only MMA award for Best Technical Equipment,” says Jocelyn Poulin, Director of Product Development at Everlast.
Top Boxing Athletes
Canelo Alvarez – 45-1-1, #1 Ranked Super Welterweight
Deontay Wilder – 35-0, WBC World Heavyweight Champion
Miguel Cotto – 40-4, WBC World Middleweight Champion
Bryant Jennings – 19-1, Top 10 Heavyweight
Daniel Jacobs – 30-1, WBA World Middleweight Champion
Peter Quillin – 32-0-1, #3 Ranked Middleweight
Jose Benavidez Jr. – 23-0, Top 10 Super Lightweight
Future Boxing Champions
Luke Campbell – 12-0, Lightweight
Christopher Pearson – 13-0, Super Welterweight
Alberto Machado – 11-0, Super Featherweight
Angel Acosta – 11-0, Light Flyweight
Julian Rodriguez – 10-0, Super Lightweight
Egidijus Kavaliauskus – 9-0, Welterweight
Daniel Valdivia – 9-0, Super Welterweight
Jason Quigley – 8-0, Middleweight
With 15 boxing stars on the impressive #TeamEverlast roster, the top boxers joining Deontay, Canelo, and Miguel include Top 10 Heavyweight Bryant Jennings, WBA World Middleweight Champion Daniel Jacobs, #3 Ranked Middleweight Peter Quillin, and Top 10 Super Lightweight Jose Benavidez Jr.
In addition to these top athletes, Everlast has worked with promoters, gyms, and trainers to identify the strongest candidates for the future champions team. Everlast first started working with Deontay Wilder six years ago in this same manner, and now he is a world champion.
“This is the largest roster of sponsored athletes the company has ever had. We are excited to work with our growing team of superstars, champions, future champions and top prospects from around the world,” says Chris Beadon, Sports Marketing Manager at Everlast.
As Everlast continues to add athletes to #TeamEverlast, up-to-date information can be found at www.everlast.com/teameverlast.