LAS VEGAS, NEV. (September 14, 2012) – Top Rank® and DiBella Entertainment announced today that the September 15 JULIO CÉSAR CHÁVEZ JR. vs. SERGIO “Maravilla” MARTÍNEZ Méxican Independence Day weekend world middleweight championship event at the Thomas & Mack Center in Las Vegas, will be available live on both pay-per-view television and online. The four-bout pay-per-view card, produced and distributed live online by Top Rank and DiBella Entertainment, for $49.95, boasts interactive features unique to the digital platform through MLBAM’s (MLB Advanced Media) technology. The enhanced and unique viewing offers a four-shot, multi-angle dynamic player that will allow viewers to interact and feel an enriched experience. The live online pay-per-view is exclusive to U.S. viewers.
“This pay-per-view offering will complement our current distribution which appeals to sports fans who are engaged in digital platforms on a daily basis. The response was so positive when we did this previously, which was for Pacquiao-Bradley in June, and Pacquiao-Mosley and Pacquiao-Marquez III last year we knew there would be an even bigger demand for Chávez Jr.-Martínez. Sports viewing has entered a new frontier and Top Rank, which has always been at the forefront of integrating new technology to enhance the fans’ experience, will be adding more live digital platforms to future world championship boxing events,” said Todd duBoef, president of Top Rank.
The Chávez Jr. vs. Martínez four-bout pay-per-view live stream will be offered exclusively at www.toprank.tv.