Boxing
Everlast Will Sponsor NBC, Telemundo And Main Events Pro Boxing Television Series

23.04 - Everlast Worldwide Inc. (Nasdaq: EVST), manufacturer, marketer and licensor of sporting goods and apparel under the Everlast brand name, today announced that it is sponsoring the Budweiser Boxing Series, which will feature live, same-day, professional boxing broadcasts on NBC and Telemundo for three consecutive Saturdays starting May 3rd. The series marks the return of boxing to NBC for the first time since 1992 and is the result of an innovative joint venture between NBC Sports, Telemundo and boxing promotional group Main Events.

For the Budweiser Boxing Series, Everlast will receive virtual, in-arena, and ring signage as well as other innovative on air branding components. Everlast equipment, fight gloves and apparel will be featured during the bouts.

On three consecutive Saturday afternoons - May 3, 10 and 17 - NBC Sports and Telemundo will provide live coverage from the same Main Events-promoted boxing event. NBC-owned Telemundo, a U.S. Spanish-language television network reaching 91% of U.S. Hispanic viewers, will air a live fight in Spanish from 2:30-3:30 p.m. ET. NBC Sports will broadcast its live boxing card from 3:30-5 p.m. ET. Two of the three NBC telecasts will serve as the broadcast “lead-in” for two of NBC’s highest-rated sporting events, The Kentucky Derby (May 3) and The Preakness Stakes (May 17) both of which are part of the VISA Triple Crown horseracing series.

George Q Horowitz, chairman and CEO of Everlast Worldwide Inc. said, “Our sponsorship of these telecasts will greatly increase our consumer awareness given the combined audience reach of NBC and Telemundo. We will also enhance our standing as boxing’s preeminent brand within the boxing community through our association with Main Events. Finally, bringing boxing back to network television and NBC will attract new talent while breathing new life into this growing sport.”

“We welcome Everlast’s sponsorship of these matches,” said Kathy Duva, chief executive officer of Main Events. “Everlast has been associated with many of the sport’s greatest champions and is the sport’s greatest brand.”

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