(Photo credit: Esther Lin/Showtime) Golden Boy Promotions CEO Richard Schaefer thinks WBA/WBC junior middleweight champion Saul “Canelo” Alvarez’s 12 round unanimous decision win over former WBA junior middleweight champion Austin Trout last April established the 22-year-old Canelo as a fighter that is for a real.
Schaefer thinks the popularity that the red-haired Mexican fighter now has will possibly catapult him and Floyd Mayweather Jr. into breaking the 6-year pay per view record of 2.4 million buys set by Mayweather and Oscar De La Hoya in 2007.