Unbeaten prospect Adam Lopez is searching for a nickname

What’s in a name? Quite a bit, when you consider how much self promotion is involved in the sport of boxing.
Throughout the sport’s rich history, nicknames and handles have become an integral part of a prizefighter’s connection to his most avid supporters and die-hard fans. Fighters like “Iron” Mike Tyson, Evander “The Real Deal” Holyfield, “The Golden Boy” Oscar De La Hoya, “Sugar” Ray Robinson and most recently Saul “Canelo” Alvarez have each made their mark in the sweet science, and their adopted labels have become synonymous with their respective careers.

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