For Arum it's All Business...

Robert Jackson: Bob Arum, continues to thrive. Amongst Arum’s Top Rank Promotions stable of fighters there’s Manny Pacquiao, Brandon Rios, Mike Jones and newly acquired Timothy Bradley. P4P ranked fighter Nonito Donaire also fights under the Top Rank banner.

Why has Arum’s success continued after 40+ years promoting boxing? First of all Arum has a system in place to compensate his fighters, fighters are told this when they sign with Top Rank. 2nd, Arum as the promoter of many of the top fighters has a cozy deal with most of the TV networks that showcase his fighters so he gets plenty televised fights dates which gives his fighters exposure. Arum also produces many smaller cards including ‘Pinoy Power’ and ‘Latin fury’ cards to expose fight fans to up-and-coming Filipino and Latino fighters, prior to them becoming boxing stars. Last but not least, outside of HBO or Showtime PPV cards, Top Rank produces and distributes its own independent PPV fights.

Article posted on 22.05.2012

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