Boxing

24/7 Mayweather/Mosley premieres Saturday night

HBO Sports’ groundbreaking “24/7” reality franchise returns for its eighth boxing installment with the four-episode, all-access series 24/7 MAYWEATHER/MOSLEY. Debuting SATURDAY, APRIL 10 (10:00-10:30 p.m. ET/7:00-7:30 p.m. PT), the show follows two of boxing’s top performers – Floyd Mayweather and Shane Mosley – as they prepare for their May 1 welterweight pay-per-view showdown at the MGM Grand Garden Arena in Las Vegas..

Episode # 1

Debut: SATURDAY, APRIL 10 (10:00-10:30 p.m. ET/7:00-7:30 p.m. PT)

Other HBO playdates: April 10 (12:45 a.m. ET only/9:45 p.m. PT only), 11 (10:15 a.m.), 12 (10:30 a.m., 7:30 p.m., 12:35 a.m.), 13 (2:00 p.m.), 15 (9:00 p.m., midnight), 16 (2:05 a.m.), 17 (11:30 a.m.), 24 (7:30 p.m.), 28 (1:00 a.m.) and 30 (7:00 p.m.), and May 1 (9:30 a.m.)

HBO2 playdates: April 11 (11:00 p.m.), 13 (9:30 p.m.) and 30 (1:00 a.m.), and May 1 (4:00 p.m.).

HBO On Demand availability begins: April 12

Following their raucous press tour, the future Hall of Famers open training camp. Floyd Mayweather (40-0, 25 KOs) returns home to the familiar confines of Las Vegas and the Mayweather Boxing Gym, while Shane Mosley (46-5, 39 KOs) heads to camp in the mountains of Big Bear, Cal.

Episodes two and three of 24/7 MAYWEATHER/MOSLEY debut on subsequent Saturdays – April 17 (9:30-10:00 p.m. ET/6:30-7:00 p.m. PT) and 24 (8:30-9:00 p.m.) – while the finale debuts Friday, April 30 (8:30-9:00 p.m.), just one night before the super showdown. All four episodes will have multiple replay dates on HBO, and the series will also be available on HBO On Demand.

On Saturday, May 1 at 9:00 p.m. (ET)/6:00 p.m. (PT), HBO Pay-Per-View presents “Mayweather vs. Mosley,” live from the MGM Grand Garden Arena in Las Vegas.

The 24/7 boxing franchise recently received six Sports Emmy® nominations for the 2009 programming year, including Outstanding Edited Sports Special for the series “24/7 Mayweather/Marquez.” Winners will be announced April 26.

The executive producers of 24/7 MAYWEATHER/MOSLEY are Ross Greenburg and Rick Bernstein; senior producer, Dave Harmon; coordinating producer, Scott Boggins; producers, Jon Crystal and Bentley Weiner; writer, Aaron Cohen. Liev Schreiber narrates.


TECATE PICKS CONSUMERS AS THE WINNERS OF ANTICIPATED MAYWEATHER VS. MOSLEY ENCOUNTER

Primary Sponsor Offers Aficionados Up to $55 in Savings and Chances to Win Tickets to the May 1 Fight

WHITE PLAINS, N.Y. (April 5, 2010) – Tecate, cerveza con carácter, continues its role as the leading sponsor of boxing by amping up its promotional program for the awaited “Who R U Picking?” encounter between Floyd “Money” Mayweather and “Sugar” Shane Mosley on May 1, 2010. Beginning April 5, 2010, fans 21 and older across the nation will have the opportunity to experience the fervor of the fight beyond the live HBO PPV broadcast from the MGM Grand Garden Arena.

“Since 2007, we’ve sponsored dozens of boxing fights with the intention of making the sport more accessible to fans throughout the country. The Mayweather vs. Mosley event, held during the festive Cinco de Mayo weekend in Las Vegas, gives us yet another opportunity to make our mark on the ring and on our adult consumers’ experiences,” said Felix Palau, vice president of marketing for the Tecate equity. “During the weeks leading up to the May 1 fight, we’ll help adult fans save up to $55 when planning their ultimate viewing party at home, give them access to premium boxing content from Golden Boy straight from their mobile phones, and more. All this as a toast to the carácter in each of our consumers.”

To provide those 21 and older with all the necessary elements to have a unique viewing party at home on May 1, the brand will introduce its “Pase Knockout Tecate” or “Tecate Knockout Pass” at select retail locations in markets where legal (visit www.CervezaTecate.com for complete details). This booklet, available to adults with the purchase of a 12-pack or larger of Tecate or Tecate Light, includes:

$30 in savings by mail on the HBO PPV “Who R U Picking?” Mayweather vs. Mosley event

Instant savings for party essentials such as salsa, salty snacks and ice

Mail-in rebates worth $10 each for a 750ml bottle of tequila and working tools

Mobile phone text codes for those 21 and older to access commemorative premiums and experiences, such as tickets to the Las Vegas event, fight T-shirts, Tecate Ring Girl screen wallpapers, Golden Boy 2010 calendar, boxing content and downloads from Golden Boy

Consumers in key markets will be exposed to details of the fight through the brand’s point-of-sale materials at retail locations, including mass display pieces, posters, and more. Additionally, those in Los Angeles and Las Vegas will experience tailored out-of-home, television and radio ads, all bearing the tagline “Por el boxeador que llevas dentro” or “For the boxer inside of you.”

During fight weekend, Tecate will paint Las Vegas red with a variety of activities for adults including the chance to win tickets and seat upgrades at the MGM Grand Garden Arena, interactive boxing games hosted by the Chicas Tecate brand ambassadors, and more.

For more information or to speak with a brand executive about Tecate’s campaign in support of Mayweather vs. Mosley, please contact FORMULATIN at (212) 219-0321.

Article posted on 06.04.2010



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