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Mayweather/Marquez 24/7 Ep 3; Tecate Mayweather-Marquez Vegas Party

24/7 MAYWEATHER/MARQUEZ: SEPT. 12 EPISODE Episode #3 - Debut: SATURDAY, SEPT. 12 (10:00-10:30 p.m. ET/PT). Other HBO playdates: Sept. 12 (1:35 a.m.), 13 (9:00 a.m., 8:15 p.m.), 14 (11:00 a.m., 11:15 p.m.), 16 (10:00 a.m., 9:30 p.m.), 17 (7:30 p.m.), 18 (9:00 p.m.) and 19 (noon). HBO2 playdates: Sept 15 (12:30 a.m.), 17 (2:15 a.m.), 18 (1:30 a.m.) and 19 (4:00 p.m.). HBO On Demand availability begins: Sept. 14 - Floyd Mayweather attends a barbeque at his mother’s house and talks about his father’s increased role in training. Juan Manuel Marquez is honored before the Mexico-Honduras soccer game. Both fighters participate in media activities..

Episode three debuts SATURDAY, SEPT. 12 (10:00-10:30 p.m.), while the finale debuts FRIDAY, SEPT. 18 (9:30-10:00 p.m.), just one night before the pay-per-view showdown between Floyd Mayweather and Juan Manuel Marquez.

On Saturday, Sept. 19 at 9:00 p.m. (ET)/6:00 p.m. (PT), HBO Pay-Per-View presents “Mayweather vs. Marquez,” live from the MGM Grand Garden Arena in Las Vegas.

The executive producers of 24/7 MAYWEATHER/MARQUEZ are Ross Greenburg and Rick Bernstein; producers, Abtin Motia and Thomas Odelfelt; coordinating producer, Dave Harmon; writer, Aaron Cohen. Liev Schreiber narrates.


TECATE PAINTS THE TOWN RED WITH SPECIAL ACTIVITIES IN LAS VEGAS DURING MAYWEATHER VS. MARQUEZ FIGHT

Autograph Sessions, Ticket Promotions and Viewing Parties Sponsored by Cerveza Brand Create Buzz Among Adults

WHITE PLAINS, N.Y. (September 10, 2009) – Tecate, cerveza con caracter, announces its activities to get Las Vegas boxing fans ready for the upcoming Floyd “Money” Mayweather (39-0, 25 KOs) vs. Juan Manuel “Dinamita” Marquez (50-4-1, 37 KOs) bout. The initiatives are part of the Mexican brand’s national marketing campaign as the primary sponsor of the HBO Pay-Per-View event, which will be broadcast live on September 19 from the MGM Grand Garden Arena.

“It’s undeniable that the sport of boxing is driven by the passion of its fans. As the lead supporter of Mayweather vs. Marquez, Tecate understands the importance of providing adult fans with a variety of activities in the days leading up to the fight, ensuring they have a complete experience regardless of whether they live in Las Vegas or are flying in just for the event,” said Carlos Boughton, brand director for Tecate. “We want to share the excitement of celebrating Mexican Independence Day this weekend with our adult consumers and are excited that we are able to do this with a great Mexican boxer who carries the passion and character of his country.”

Beginning September: Autograph Sessions with top boxers

On Friday September, 18 and Saturday, September 19, Mexican boxers Fernando Vargas and Victor Ortiz, will visit select grocery stores in Las Vegas to sign autographs and take pictures with consumers as part of the Tecate’s Mobile Boxing Ring tour. On Friday the 18th Piolin, the popular radio personality, will take part in the event as well. The popular Chicas Tecate also will be on site to hand out fight posters and other giveaways to fans 21 and older.

The details of the autograph sessions are:

Friday, September 18 Saturday, September 19
5-7 pm 1-3 pm
Liborio Markets (Store 6) Marianas Store #1
930 N. Lamb Boulevard 2551 E. Bonanza Road
Las Vegas, NV 89110 Las Vegas, Nevada 89101

Additionally, dozens of taxi toppers, double-deck buses, billboards, and television and radio ads will promote details of the Tecate-sponsored fight throughout Las Vegas.

Fight Week: Weigh-in and Ticket Promotions

On Friday, September 18, fans will be invited to watch as Mayweather and Marquez step on the scale during the official weigh-in at the MGM Grand Garden Arena. Themed giveaways will be distributed to adult consumers by the Chicas Tecate, who’ll also be available to pose for photographs with fans. Furthermore, Tecate will give adult fans the opportunity to win tickets to the “Number One/Número Uno” bout by participating in a text-to-win promotion, details of which will be displayed on various screens throughout the MGM Grand beginning September 15. The screens will be located at the MGM Grand, the Marquis of the MGM Grand and in hotel room television.

Fight Night: VIP Ticket Upgrades and Viewing Parties

On fight night, Saturday, September 19, adult ticket-holders also will be able to use their cell phones to enter-to-win a seat upgrade to the VIP ringside area, where they will enjoy the action next to celebrities in attendance.

For those enjoying the fight outside the arena, Tecate will be sponsoring parties at the Mandalay Bay and MGM Grand hotel. where each round will be broadcast live via closed-circuit television. Specials on Tecate and Tecate Light will be available to adults 21 and older throughout the night.

Should local fans choose to watch the fight from home, however, Tecate will make their night affordable by offering up to $55 in savings with the purchase of a 12-pack or larger of Tecate at participating Las Vegas stores. Specifically, the mail-in rebates include a $25 discount for the HBO Pay-Per-View event, and up to $30 in snacks and items from the deli department with the purchase of $100 worth of groceries.

Article posted on 07.09.2009



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