A Boxing Writer’s Crash Course on the International Fight League

24.07.07 - By Christopher Roche - Commentary - Brand identity, international teams and championship rings are no longer exclusive to leagues such as Major League Baseball or the NBA. The International Fight League (IFL) is capitalizing on the worldwide hunger for warrior sports, and it is breaking new ground with every show that takes place. Like baseball and basketball, the IFL has teams outside of America, but unlike those two sports, the IFL has something that would make those sports somewhat jealous: an average of 90% attendance at their shows. The first time I watched an MMA event was in the early 1990’s. read full article

Article posted on 25.07.2007

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