Everlast Unveils The Powerbase Of The Heavyweight Division...And Its 100% Samoan!

The Everlast ad featuring the Tuaman. The copy beneath the Everlast logo is David's 100% Samoan name,
Mafaufau Tavita Lio Mafaufau Sanerivi Talimatasi, followed by "David Tua, Heavyweight," underneath.

19.03 - Everlast Worldwide Inc., manufacturer, marketer and licensor of sporting goods and apparel under the Everlast brand name, is rolling out a new print ad campaign unveiling the trua powerbase of the heavyweight division.

And it is 100% Samoan.

Top-rated heavyweight contender DAVID TUA is the star of the new ad. Actually, David's massively muscular legs are what the ad features.

"Everyone asks how the Tuaman generates his tremendous power," said trainer and co-manager Kevin Barry, from Tua's Las Vegas-based training camp. "It starts from the legs. That is Dave's powerbase. That is the genesis of his devastating power. And that is where the knockout punch to Hasim Rahman will come from on March 29!"

Tua, 42-3 (37 KOs), will defend his NABF heavyweight title, in an IBF-sanctioned title elimination bout, in a rematch against former world champion Rahman, 35-4 (29 KOs), Saturday, March 29, at the First Union Spectrum in Philadelphia, PA. The fight will be televised live nationally on HBO at 10 P.M. ET / 7 P.M. PT.

Tua is currently world-rated No. 1 by the WBO, No. 2 by the WBA, No. 3 by the IBF, and No. 5 by the WBC.