The WARM but not hot PPV buys for the Mayweather/Guerrero fight were all but expected by Showtime brass, but in lieu of the $250M Mayweather contract, Mayweather’s next 5 outings WILL bear the expectation of superior PPV buys; in fact Showtime has ‘delusions of grandeur’ that one or 2 of Mayweather fights under their banner will come close to or SURPASS the record set by the Mayweather/De La Hoya fight of 2007.
In order for a record setting event to happen, Mayweather who has more naysayers and critics then supporters, must appear to those detractors to be afraid to fight the expected opponent (Canelo Alvarez), the perception that Mayweather can be ‘beaten badly’ by that opponent must also be believable.
Oscar De La Hoya of Golden Boy Promotions believes that WBC welterweight champion Floyd Mayweather Jr. will choose to fight De La Hoya’s fighter WBA/WBC junior middleweight champion Saul “Canelo” Alvarez in September on the Mexican Independence holiday, and he feels that Canelo has a great chance of winning the fight.
It looks like Oscar De La Hoya of Golden Boy Promotions is referring to WBA/WBC light middleweight champion Saul “Canelo” Alvarez as a “super hero” now following his controversial 12 round decision win over Austin Trout last month in a fight that Canelo appeared to be greatly helped by the open scoring, as well as some very, very generous scores by the three judges that worked that fight. A super hero that failed to prove that he’s better than Trout. 
ESPN writer Dan Rafael says that Golden Boy Promotions CEO Richard Schaefer e-mailed him saying that the reports about Floyd Mayweather Jr. wanting a fight with WBA/WBC junior middleweight champion Saul “Canelo” Alvarez to take place at 147 lbs. isn’t true. 
Floyd Mayweather Sr. doesn’t want his son Floyd Jr. fighting the 172 lb. WBA/WBC junior middleweight champion Saul “Canelo” Alvarez (42-0-1, 30 KO’s) at 154 lbs. because he sees the potential of Canelo filling up on water weight in the 24 hours after the weigh-in and coming into the fight weighing well over 170 pounds in their proposed fight on September 14th.
Floyd Mayweather Jr’s team reportedly gave WBA/WBC junior middleweight champion Saul “Canelo” Alvarez the option to fight him at 147 lbs. on September 14th if he wants to get the biggest payday of his career. Canelo is only 22-year-old and has no pay per view history behind him to show that he’s a proven money maker. 
WBA/WBC junior middleweight champion Saul “Canelo” Alvarez hasn’t fought at 147 in the 11 fights dating back to his win over a tiny Jose Miguel Cotto back in May of 2010, but if Canelo wants a fight against Floyd Mayweather Jr. then he’s going to have to find a way back down to that weight because that’s what he’s going to have to do in order to get the big payday fight he’s been harping about for ages. 
According to Steve Kim, Team Mayweather is saying that WBA/WBC junior middleweight champion Saul “Canelo” Alvarez will have to come down to 147 if he wants to fight Floyd Mayweather Jr. on September 14th. There won’t be a catchweight of 150 and Mayweather won’t move up in weight to fight Canelo at his weight of 147.
WBA/WBC junior middleweight champion Saul “Canelo” Alvarez wants and needs a fight against Floyd Mayweather Jr. (44-0, 26 KO’s) in order for Canelo to transition from being just a regular Showtime fighter to a pay per view fighter. However, Canelo expects Mayweather to go back up to 154 to fight him if he says yes to a fight in September instead of Canelo dropping a little weight and fighting Mayweather at 147.